Brand Transition SupportingEcommerce Growth
Services Delivered
A targeted suite of services to recover Sole Drifter's search performance and expand ecommerce reach.
- SEO
- Domain Migration
- Ecom SEO
- Local Search Optimisation
Project Highlights
A premium Australian footwear retailer operating both online nationwide and through a physical store in Hahndorf, South Australia.
- Sustained organic traffic during a complex domain transition
- Strong nationwide visibility for high-intent footwear searches
- Ecommerce platform supporting continued online sales growth
- Increased discovery of the Hahndorf retail store through local search
Sole Drifter is a premium Australian footwear retailer operating both online nationwide and through a physical store in Hahndorf, South Australia. Following supplier compliance changes, the business needed to transition to a new domain while protecting years of accumulated SEO authority. Our goal was to manage the migration while maintaining strong search visibility and supporting long-term ecommerce growth.
01. Challenges
- Maintaining nationwide ecommerce search visibility
- Driving both online traffic and local store discovery
- Managing a full domain transition
- Preserving years of SEO authority
- Avoiding traffic loss during rebranding
02. Solution
- Long-term SEO strategy targeting footwear searches
- Local SEO supporting the Hahndorf store
- Category and product page optimisation
- Detailed domain migration strategy
- Redirect mapping to preserve SEO authority
- Ongoing monitoring and optimisation
03. Results Achieved
- Sustained nationwide organic search visibility
- Successful domain transition with minimal disruption
- Continued local store discovery
- Stable organic traffic during migration
- Long-term SEO authority preserved
Planning a rebrand or
domain transition?
If your business is preparing for a website migration or brand transition, we can help protect your visibility while positioning you for long-term growth.